Today, we’re going to discuss eleven eye-opening astrology popularity statistics that will help us understand just how big or a role astrology plays in the world today!
Thank you for reading this post, don't forget to subscribe!It has spread through various areas of our lives, influencing decisions, shaping personalities, and offering an exploratory lens to view the cosmos.
Without further ado, let’s dive into eleven statistics about astrology (or as I like to call them – Astro Facts) and see just how popular astrology is!
List of the 11 Astrology Popularity Statistics:
- More than 50% of Americans believe in Astrology.
- 45% of 18-24-year-olds believe Astrology is scientific.
- Women are more likely to believe in Astrology than men.
- The astrology industry is a $2.2 billion industry in the United States.
- Astrology App Revenue Grew 64.7% to Nearly $40 Million
- 34% of millennials refer to their horoscopes regularly.
- The most preferred Zodiac signs for CEOs are Virgo and Libra.
- More than 90% of adults know their sun sign.
- Around 70 million Americans read their horoscopes daily.
- China’s Astrology market is predicted to surpass the US market by 2025.
- 25% of people have used Astrology to choose a date for an important event
1. More Than 50% of Americans Believe in Astrology
According to a study by Pew Research Center, more than 50% of Americans believe in Astrology, with a higher percentage among younger demographics.
This statistic shows how Astrology is becoming increasingly popular, despite its age-old roots.
For some, it provides guidance and a sense of control over their lives. For others, it holds the key to unlock the wonders of the universe.
2. 45% of 18-24-year-olds Believe Astrology is Scientific
A survey by the National Science Foundation revealed that 45% of 18-24-year-olds believe Astrology is scientific.
This could be due to the blend of mysticism and psychology in modern Astrology interpretations, making it relatable and sensible to the younger audience.
In fact, astrology has even entered the field of medicine and you can read about 9 medical astrology facts here.
3. Women are More Likely to Believe in Astrology Than Men
As per different studies, women are significantly more likely to believe in Astrology than men.
The reasons might be multi-faceted, from seeking emotional support to social connectivity, women tend to rely on Astrology more than their male counterparts.
Check out this interesting take on why women believe more in astrology than men.
4. The Astrology Industry is a $2.2 Billion Industry in the US
In terms of revenue, the astrology industry in the US is a $2.2 billion industry.
The industry’s growth has been fueled by digital platforms that offer personalized horoscopes, forecasts, and compatibility reports.
Check out this interesting article on how the astrology industry boomed during the pandemic.
5. Astrology App Revenue Grew 64.7% to Nearly $40 Million
Sensor Tower, a mobile analytics firm, did a study that revealed that astrology App revenue grew 64.7% to nearly $40 Million.
The apps range from daily horoscope readings to complex birth chart interpretations, highlighting the increasing digitization of Astrology.
6. 34% of Millennials Refer to their Horoscopes Regularly
According to this survey, 34% of millennials regularly refer to their horoscopes.
This trend can be attributed to the need for spiritual grounding and self-understanding amidst an increasingly complex world.
7. Most Preferred Zodiac Signs for CEOs are Virgo and Libra
According to research, the most common Zodiac signs for CEOs are Virgo and Libra.
These signs are associated with analytical minds and diplomatic traits, qualities often sought after in leadership roles.
Other than that, the most popular astrological sign for billionaires has proven to be the Aquarius Zodiac sign.
You can check out this interesting read on which zodiac signs are likely to become billionaires as well.
8. More Than 90% of Adults Know Their Sun Sign
According to a survey by YouGov, more than 90% of adults know their sun sign.
This widespread awareness is a testament to the cultural significance of Astrology.
9. Around 70 Million Americans Read Their Horoscopes Daily
A study revealed that more than 70 million Americans read their horoscope daily with over 70% of them being women.
This daily ritual demonstrates the comfort and guidance that Astrology provides to many people.
10. China’s Astrology Market is Predicted to Surpass the US Market by 2025
The Astrology market in China is on an upswing.
It is predicted to surpass the US market by 2025, driven by the growing middle class and the influence of traditional Chinese Astrology.
11. 25% of people have used Astrology to choose a date for an important event.
Surveys have revealed that over 25% of individuals use the power of astrology to choose dates for important events.
This is especially common in Hinduism, where astrology plays a significant role in selecting the dates for events through the Hindu calendar.
Astrology Popularity Statistics Conclusion
These “Astrology Popularity Statistics” shed light on the pervasive nature and increasing popularity of Astrology across different demographics.
With its vast history and diverse interpretations, it is clear that astrology has found a place in the hearts of many, transcending age, nationality, and even belief systems.
Statistics revealing that more than half the population considers astrology an important part of their lives demonstrate how deeply it resonates with human curiosity and the desire to understand the cosmos.
The data also highlights the increasing influence of astrology in shaping personal identities and decisions, with a surge in younger audiences seeking solace and guidance in the stars.
Ultimately, the enduring fascination with astrology is a testament to the human quest for connection and understanding, an odyssey of self-discovery set against the vast, starlit canvas of the universe.
For more interesting articles about Astrology, check out our other blogs on Divinity Digits.
FAQs
What is the growth rate of the Astrology industry?
The Astrology industry is growing steadily, driven primarily by digital platforms and a renewed interest in self-understanding and spirituality.
Why is Astrology becoming popular?
Astrology is seen by many younger people as a tool for introspection and understanding, and its modern interpretations often blend psychological insights with traditional symbolism.
Are there any gender differences in belief in Astrology?
Yes, women are more likely to believe in Astrology than men, according to studies.
What are the most common Zodiac signs among CEOs?
Virgo and Libra are the most common Zodiac signs among CEOs, often associated with traits like analysis, diplomacy, and balance.